In addition, Kroger announced they're acquiring Albertsons, and Kroger is also expanding the number of Ocado Group Customer Fulfillment Centers to fulfill online grocery orders using robotics. Why? Because Amazon's biggest competitors, Kroger and Walmart, are making BIG moves that are increasing their market share by delighting customers with enhanced assortment, better pricing, remodeled stores, and increased last mile delivery options. In the case of Amazon's grocery business, Amazon's senior leaders - Andy Jassy, Tony Hoggett, Doug Herrington, Jeffrey Helbling, Claire Peters, Peter Bowrey, and others, - have had no choice but to challenge the strategy being used. They seek diverse perspectives and work to disconfirm their beliefs. Leaders have strong judgement and good instincts. One of my favorite Amazon leadership principles is Leaders Are Right, A Lot. I need to defend Amazon from their growing chorus of critics.

AMAZON TO TEST ‘AMAZON FRESH ONLINE' USING A MICRO-FULFILLMENT CENTER FROM AUTOSTORE

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